Ellen Jackson Corporate Videography
Why Video Your Business?
In these days of the post digital revolution simply writing words can sometimes not be enough to get that story across – one of the most effective methods of delivery is now video, which offers a whole range of benefits over and above traditional communication.
Whether it is you telling the story of your business or service; or one of your customers singing your praises, there is little doubt that video can be a hugely powerful communication tool in the 21 st century.
"1 minute of video is the equivalent to 1.8 million words
(according to Forrester Research)"
What do Search Engines say?
Google just loves video and although it is forever changing algorithms, history tells us that it tends to look upon video content more favourably than other forms of delivery.
Some statistics suggest that a website is over 50 times more likely to appear on Google’s first page if it has a video embedded into it – so improving your visibility on Google searches is one very good reason to adopt this approach.
Sharing the Message
Video provides a range of applications – thus delivering great value for money. It can be used on YouTube; Facebook; Instagram, Linked In, Twitter and in e-shots and e-newsletters for clients, customers and stakeholders of your business.
Putting your video on any of these platforms basically opens up your business to a global audience seven days a week, 24 hours a day.
So Many Videos To Choose From
Video is also ‘real’. It brings products, services and people to life. A testimonial from a customer, or case study demonstrating your product or service’s benefits can be very compelling – and it is highly shareable content. We all know how many times we share things we like on social media with our friends. That’s why some viral videography can end up with millions of views. The opportunity is clear.
But corporate videos are also great for use at exhibitions, seminars, and presentations – bringing a strong sense of professionalism to your business. It is believed that 90 percent of information transmitted to the brain is visual and that 80 percent of website visitors would watch videos compared to just 20 percent for written content.
Why choose Ellen Jackson Videography?
The key to a good video starts with the ability to listen.
That means taking a detailed brief from a client and understanding their objectives and their target audience before a single piece of footage is shot.
Is it a promotional video for consumers? Or a corporate video aimed at stakeholders? Or maybe a technical video to explain a complicated concept?
Or maybe you just want to position yourself as a fun company and focus on happy staff enjoying their working environment to improve your recruitment profile? The angles are endless. That is why listening is the most important skill of a videographer.
Once we’ve taken and understood the brief, we will put together a detailed storyboard with location ideas then bounce those off you before planning a shooting schedule.
We will choose accompanying music if necessary and suggest creative ways to present your message.
We have many years experience of working with a range of clients and in different environments so we know how to get the lighting and sound just right.
We have worked in lots of different sectors including television, fashion, motoring, engineering and charities. We have worked for SMEs up to multinational businesses.
We are also based just outside Peterborough, close to the A1, which affords us easy access to the road and rail network. That means we can deliver great results, on time to a wider geographical area.